Differential pricing and promotion and their effect on growth of SMEs - Naeem, Abid;Ssebunnya, Henry
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In bid to stay competitive in the industry, SMEs have to apply several formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. However this entirely depends on the leadership and management teams which also have to be innovative in the market place which will eventually create value for the…mehr

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Produktbeschreibung
In bid to stay competitive in the industry, SMEs have to apply several formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. However this entirely depends on the leadership and management teams which also have to be innovative in the market place which will eventually create value for the customers who tend to be loyal and as such purchase the service or product repeatedly. In addition, the management and leadership teams should seek cultural integration and talent which will enable the SMEs to achieve their vision hence survival in the business.
Autorenporträt
Recently i had completed my MS marketing degree from university of skovde, Sweden. i was awarded MBA marketing degree from The national university of modern languages in the year 2007,and BBA hons Degree with textile and fashion designing specialization in the year 2006 from University of Lahore (Islamabad campus) Pakistan.