Hildebolt William Morton Hildebolt, Daneker Bonnie Bajorek Daneker

It's in There!(R) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Prego Spaghetti Sauce has been a flagship product in Campbell Soup Company s portfolio for more than thirty years. This book showcases the creativity, science, and determination that were key to Prego s development. From the tomato breeding to the recipe formulation to the engineering and mechanical feats necessary for production not to mention the marketing research and advertising efforts needed to position Prego in the marketplace It's In There! is a memoir-based product history of an iconic brand found today in kitchens around the world.

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Produktdetails

• Verlag: Ohio State University Press
• Seitenzahl: 282
• Erscheinungstermin: 12. Dezember 2017
• Englisch
• ISBN-13: 9780999316627
• Artikelnr.: 50530374