Customer, LLC: The Small Business Guide to Customer Engagement & Marketing - Berman, Hillary
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Small businesses that thrive integrate the customer's perspective throughout their business. They don't market to prospects, they connect with potential customers. They create relationships. When small businesses embrace their customers at their core, customers show them love in return. The result? Unmatched customer satisfaction, loyalty, referrals and growth. Customer-centric marketing doesn't have to be hard. And it doesn't have to be expensive. Customer, LLC is a marketing book just for small business owners. Whether you run a restaurant or a fitness studio, are an attorney or a…mehr

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Produktbeschreibung
Small businesses that thrive integrate the customer's perspective throughout their business. They don't market to prospects, they connect with potential customers. They create relationships. When small businesses embrace their customers at their core, customers show them love in return. The result? Unmatched customer satisfaction, loyalty, referrals and growth. Customer-centric marketing doesn't have to be hard. And it doesn't have to be expensive. Customer, LLC is a marketing book just for small business owners. Whether you run a restaurant or a fitness studio, are an attorney or a photographer, make custom jewelry or mass produce widgets, Customer, LLC is for you.
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Autorenporträt
Hillary Berman is passionate about small business and customer-centric marketing. She is the founder of Popcorn & Ice Cream - a Washington DC-based marketing consulting firm that focuses exclusively on small businesses and startups. A graduate of Syracuse University's S.I. Newhouse School of Public Communications and the University of Maryland's Robert H. Smith School of Business, Hillary can also be found building lemonade stands with her three budding entrepreneurs at home.