Himabindu M.

Impact of Visual Merchandising Elements on Retail Shopper Behaviour

A Study of Shoppers at Select Retail Stores

• Broschiertes Buch

Produktbeschreibung

Visual Merchandising (VM), earlier called as merchandising is a practice in the retail industry. It is the art of displaying goods in a retail outlet in a way that is quite appealing to the customers. Utilizing colour, lighting, smell, sound, digital technology and other interactive elements, Visual Merchandising captures customers' attention and even persuades them to buy. The current study "Impact of Visual Merchandising Variables on Retail Shopper Behaviour - A Study of Shoppers at Select Retail Stores" is more relevant than ever in today's retail business scenario witnessing changes in shopper profile, shopping experience sought, and other customer demographics. The organized retail sector in India has a promising growth rate. Hence, there is an ever-increasing need for retail level differentiation for attracting customers. Visual Merchandising is one such crucial strategy in the hands of the retailer that helps in standing apart from the competition.

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Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 172
• Erscheinungstermin: 29. Dezember 2023
• Englisch
• Abmessung: 220mm x 150mm x 11mm
• Gewicht: 274g
• ISBN-13: 9786207455096
• ISBN-10: 6207455096
• Artikelnr.: 69830256

Autorenporträt

Dr.M Himabindu has 20 plus years of experience in teaching post graduate students. Having taught diversified subjects like Statistics for Mgmt, Operations Research, Marketing Mgmt, Advertising Mgmt, Retail Mgmt and Sales Mgmt, the author has broader knowledge base. The author has 7 publications in national and international journals.