Mastering Practice Growth - McNickle, Ian
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In today's crowded marketplace, WHAT DOES IT TAKE TO GROW your existing dental practice or group? In Mastering Practice Growth, author Ian McNickle shares the tips and resources that you need to... - create a culture that supports operational excellence - develop a highly effective marketing program to generate new patient leads and convert those leads into new patients - increase your Google rankings, improve your online reputation, and optimize your social media performance - accurately track results and optimize ROI - scale up to multiple locations or even a DSO

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Produktbeschreibung
In today's crowded marketplace, WHAT DOES IT TAKE TO GROW your existing dental practice or group? In Mastering Practice Growth, author Ian McNickle shares the tips and resources that you need to... - create a culture that supports operational excellence - develop a highly effective marketing program to generate new patient leads and convert those leads into new patients - increase your Google rankings, improve your online reputation, and optimize your social media performance - accurately track results and optimize ROI - scale up to multiple locations or even a DSO
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Autorenporträt
IAN MCNICKLE, Nationally recognized marketer, writer, and public speaker Ian McNickle is a cofounder and partner at WEO Media, a four-time "Best of Class" award-winning dental marketing firm. Ian is also a partner and president at The DSO Project, a national consultancy advising dentists on how to start, optimize, scale, fund, and successfully exit a DSO. Ian has significant expertise in all aspects of dental marketing (online and direct-to-consumer), growth strategy, business development, operations, and scaling companies.