High Visibility - Rein, Irving / Kotler, Philip / Stoller, Martin / Hamlin, Michael
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The classic guide to personal and public image-making in any profession--now updated for the Digital Age The original edition ofHigh Visibilitywas a groundbreaking, critically acclaimed book that established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving professional success and status. Now, in the new Third Edition, international communication expert Irving Rein and international marketing guru Philip Kotler show you how to achieve and benefit from high visibility. "High Visibilitybrilliantly captures the how, why, and what of the celebrity-building process."--Al Reis, author ofMarketing Warfare…mehr

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Produktbeschreibung
The classic guide to personal and public image-making in any profession--now updated for the Digital Age The original edition ofHigh Visibilitywas a groundbreaking, critically acclaimed book that established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving professional success and status. Now, in the new Third Edition, international communication expert Irving Rein and international marketing guru Philip Kotler show you how to achieve and benefit from high visibility. "High Visibilitybrilliantly captures the how, why, and what of the celebrity-building process."--Al Reis, author ofMarketing Warfare
Autorenporträt
Prof. Philip Kotler lehrt an der Kellogg School of Management, Chicago. Er gilt als renommierter Experte im Bereich Marketing weltweit.