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Have you ever wondered what affects women's buying decisions when purchasing facial skin care products? This study examines the buying behaviour of Finnish women related to facial skin care products. Comparisons between the purchasing habits of young (20 to 35 year-old) and middle-aged (40 to 60 year-old) women are also made in order to understand better what kind of factors can have an effect on the purchasing decisions. Furthermore, the growing interest towards organic and natural facial skin care products is also taken into account when conducting the study.