J. K. Tina Basi

Women, Identity and India's Call Centre Industry (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book examines the concept of identity in a globalized world and the way in which agency is exercised over identity construction by women working in India's transnational call centre industry. Based on rich empirical data and original fieldwork, the author provides a nuanced analysis of the experiences of Indian women call centre workers and the role of women's participation in the global labour market.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 232
• Erscheinungstermin: 2. Juni 2009
• Englisch
• ISBN-13: 9781134016358
• Artikelnr.: 42980602

Autorenporträt

J.K. Tina Basi holds a PhD in Gender Studies and Sociology from the University
of Leeds. Previously a freelance ethnographic researcher with Intel's Digital
Health Group in Ireland, she has also established a consultancy, Mehfil
Enterprise, conducting corporate ethnography in media and technology related
industries. She is currently working on a new ethnographic research project about spirituality.

Inhaltsangabe

1. Introduction: 'A Myriad of Well-Wishing Little Sisters' 2. Globalizing
India: The Rise of the Call Centre and BPO Industries 3. Pinking and
Rethinking Professional Identities: The Construction of Women's Work
Identities 4. BTMs in BPOs: Using Sartorial Strategies to Establish
Patterns of Identification and Recognition 5. Techs and the City:
Challenging Patriarchal Norms through Spatial Practice 6. Conclusion:
Agency and Identity