Joanne Yulan Jong

The Fashion Switch

The New Rules of the Fashion Business

• Broschiertes Buch

Produktbeschreibung

HOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINESS IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA? Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build. Read The Fashion Switch to discover a proven five-step method that will enable you to: • Strengthen your unique brand story to powerfully convey your brand's value quickly and easily • Create consistent distinct visual guidelines that take your brand to a new level • Stay ahead of fast-moving market changes and innovate to remain relevant • Engage and nurture customers to build an army of brand fans to grow your business • Gain full control of your finances and business strategy • Unlock the potential of your business and seize the opportunities of the new digital era of fashion

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Produktdetails

• Verlag: Rethink Press
• Seitenzahl: 186
• Erscheinungstermin: 4. Oktober 2017
• Englisch
• Abmessung: 216mm x 140mm x 11mm
• Gewicht: 242g
• ISBN-13: 9781781332399
• ISBN-10: 1781332398
• Artikelnr.: 49371611

Autorenporträt

Joanne Yulan Jong is a London-based fashion designer, writer and author. With twenty-five years' experience developing fashion brands in the UK and internationally, working with luxury brands such as Giorgio Armani in Milan, her winning combination of high-level creative vision and entrepreneurship has resulted in a proven track record of creating breakthrough business for clients. Learn more at www.yulancreative.com