John Laschinger, Canadäs only full-time campaign manager, opens up about the fifty campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager¿s arsenal.
John Laschinger, Canadäs only full-time campaign manager, opens up about the fifty campaigns he has worked on around the world. From smoke-filled backrooms to social media, Laschinger gives unflinching detail on everything in a campaign manager¿s arsenal.
John Laschinger is a professional campaign manager who goes wherever there are elections or leadership contests. He has been involved with fifty leadership and general election campaigns across Canada and internationally. Geoffrey Stevens is one of Canada's most experienced political analysts. He was the Globe and Mail's Ottawa columnist and the managing editor of both the Globe and Maclean's magazine. He teaches political science at Wilfrid Laurier University and the University of Guelph.
Inhaltsangabe
DRAFT 1. Foreword by Peter Mansbridge 2. Acknowledgements 3. Introduction 4. Chapter 1: The Desire for Change 5. Chapter 2: Managing Expectations 6. Chapter 3: Preparing the Candidate 7. Chapter 4: Preparing a Female Candidate 8. Chapter 5: The Impact of Organization 9. Chapter 6: How Research Can Map the Route to Victory 10. Chapter 7: The Role of Vision, Values, and Policies 11. Chapter 8: The War Room 12. Chapter 9: The Power of Social Media 13. Chapter 10: Negative Advertising 14. Chapter 11: The Influence of Money in Politics 15. Chapter 12: The Importance of Party Discipline 16. Chapter 13: Kyrgyzstan- A Western Campaign in a New Democracy 17. Chapter 14: Observations and Reflections 18. Appendix: John Laschinger's Fifty Campaigns 19. Index
DRAFT 1. Foreword by Peter Mansbridge 2. Acknowledgements 3. Introduction 4. Chapter 1: The Desire for Change 5. Chapter 2: Managing Expectations 6. Chapter 3: Preparing the Candidate 7. Chapter 4: Preparing a Female Candidate 8. Chapter 5: The Impact of Organization 9. Chapter 6: How Research Can Map the Route to Victory 10. Chapter 7: The Role of Vision, Values, and Policies 11. Chapter 8: The War Room 12. Chapter 9: The Power of Social Media 13. Chapter 10: Negative Advertising 14. Chapter 11: The Influence of Money in Politics 15. Chapter 12: The Importance of Party Discipline 16. Chapter 13: Kyrgyzstan- A Western Campaign in a New Democracy 17. Chapter 14: Observations and Reflections 18. Appendix: John Laschinger's Fifty Campaigns 19. Index
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