Even when untold, organization operate with objectives be them short termed, medium or for the long term. The ultimate questions boil around three concepts; Corporate objectives - Corporate strategy - Performance measurement The organizational objectives and strategy elaboration are made easy by answering the below questions: Corporate objectives 1. Where shall we be? 2. When do we get there? Corporate strategy 3. How do we get there, Performance measurement 4. How well are we doing to get there? Worthy of note is that performance measurement can result in a review of the corporate strategy and maybe a review of corporate objectives.
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