This book addresses competition between and within media industries, looking at what is at stake and how the competition is structured. It will be of interest to media researchers, economists, and others in the media industries.
This book addresses competition between and within media industries, looking at what is at stake and how the competition is structured. It will be of interest to media researchers, economists, and others in the media industries.
Contents: Preface. Competition Within Industries: Sociocultural Evolution. The Theory of the Niche. Competition for Advertising. The Niche and the Strategic Group: The Niche-Breadth Strategy. The Gratification-Utility Niche. Further Aspects of Competition and Coexistence. The Community Level: Niche Difference, Coexistence, and Complexity.
Contents: Preface. Competition Within Industries: Sociocultural Evolution. The Theory of the Niche. Competition for Advertising. The Niche and the Strategic Group: The Niche-Breadth Strategy. The Gratification-Utility Niche. Further Aspects of Competition and Coexistence. The Community Level: Niche Difference, Coexistence, and Complexity.
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