In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed.
In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
Jon Wuebben has done it again. Yes, we are all publishers today, but most organiza¬tions are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why . . . and then how exactly to operationalize content marketing within your business, read this book! Joe Pulizzi, Executive Director, Content Marketing Institute, and Co-Author, Managing Content Marketing