Global Business - Paik, Yongsun; Kwon, Jong-Wook; Chen, Dong
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This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts.

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Produktbeschreibung
This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts.
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Autorenporträt
Yongsun Paik is Director of the Center for Asian Business and a Professor of International Business and Management at Loyola Marymount University, USA. He is the co-author, with Charles M. Vance, of Managing a Global Workforce, third edition, published by Routledge in 2014. Dong Chen is an Associate Professor of International Business and Strategy at Loyola Marymount University, USA, and Guest Researcher at the Institute for Global Industry of Tsinghua University, China. Jong-Wook Kwon is Professor and Director of the Cross-cultural Management Research Center at Kangwon National University, Korea.