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The updated edition is the story of Mitchell and his company told in narrative form and in a series of interviews of the people who nurtured the company through the years. It is Horatio Alger, Texana, human conflict, tales of the oil patch, and a study of the shaky start of what is now one of the most innovative and successful new communities anywhere, all rolled into one. Its author is Joseph W. Kutchin, an experienced journalist who served many years as the corporation's vice president in charge of public relations.