Social movements are dynamic processes that are
important to study because of their positive and
negative impacts on individuals, cultures, language,
governments, nations, and the world. They are at
once socially, politically, and rhetorically
complex. Although no single theoretical approach can
encompass the entirety of social movements,
interdisciplinary approaches allow for broader scope
and richer theoretical explanatory power. The
overall goal of this study is to develop a new
theoretical approach to understanding social
movements and apply it to the transnational organic
agriculture movement. This study
examines the transnational diffusion of the organic
frame from India to England to the United States and
analyzes the transformation of the organic frame as
it was imported to different sociopolitical and
sociocultural contexts.
important to study because of their positive and
negative impacts on individuals, cultures, language,
governments, nations, and the world. They are at
once socially, politically, and rhetorically
complex. Although no single theoretical approach can
encompass the entirety of social movements,
interdisciplinary approaches allow for broader scope
and richer theoretical explanatory power. The
overall goal of this study is to develop a new
theoretical approach to understanding social
movements and apply it to the transnational organic
agriculture movement. This study
examines the transnational diffusion of the organic
frame from India to England to the United States and
analyzes the transformation of the organic frame as
it was imported to different sociopolitical and
sociocultural contexts.