Martketing - Sanchez Lamelas, Javier
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Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.

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Produktbeschreibung
Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.
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Autorenporträt
Javier Sanchez Lamelas was previously Group VP Marketing of the Coca Cola Company, where he led global campaigns and worldwide marketing initiatives. He is now the CEO of Top Line MARTKeting.