Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
Jay Mandel is the founder of Your Brand Coach, a personal and professional brand management company based in New York City, New York. He is a corporate trainer for the Association of National Advertisers, Adjunct Professor of Marketing at the Fashion Institute of Technology, Adjunct Professor of Marketing at Fordham University and part of the marketing faculty at Sacred Heart University. He served as Director of Marketing at IBM, Vice President of Global Digital Marketing at Mastercard and Digital Marketing Manager at CIT.
