Adolescents Influence In Family Purchase Decision Making - Rath, Jaya Prakash
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The primary purpose of studying consumer behavior is to understand why and how consumers make their purchase decisions. In all marketing decision making, it is relevant and important for any business to understand the consumer and his buying behavior. It is also important for any business to understand the consumer and his buying behavior. It is also important to understand how buying decisions are taken, as marketing starts with the analysis of consumer behavior. To gain a better understanding of the complex buying behavior, the marketers need to take the cues from the various disciplines,…mehr

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Produktbeschreibung
The primary purpose of studying consumer behavior is to understand why and how consumers make their purchase decisions. In all marketing decision making, it is relevant and important for any business to understand the consumer and his buying behavior. It is also important for any business to understand the consumer and his buying behavior. It is also important to understand how buying decisions are taken, as marketing starts with the analysis of consumer behavior. To gain a better understanding of the complex buying behavior, the marketers need to take the cues from the various disciplines, such as economics, psychological factors. The consumer behavior models describe to decision making or choice processes of consumer knowledge and how individuals and family units make consumption decision.
Autorenporträt
Shri.Jaya Prakash Rath has vast experience in the field of pedagogy,administration and research. Besides successfully completing his MBA, PGDIRPM and LLB, he has qualified UGC-NET and done a course in quality management from The Quality College,Boston. He has many publications to his credit.Now he is working as a sr.lecturer in Ravenshaw University