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"Against an environment of increased commoditisation and competition, austerity in the west and abundance in emerging economies never has an understanding of the role of sustainability to today's economy and society been more important. This text offers a pragmatic, enlightened and realistic insight into the increasing challenges and opportunities that are facing festivals and events in to order to develop and deliver more sustainable events. The combined use of context setting, key theory, international case studies; public and private sector examples and activities and discussion makes this a must read for any student or practitioner studying or interested in the future sustainability of events."- Dr. Jane Ali-Knight, Director, Edinburgh Institute: Festivals, Events and Tourism, Edinburgh Napier University