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The Key to Brand Profits Is in the Customer's Mind
1. Auflage
5. März 2001
Wiley & Sons
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7. März 2012
African Minds
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The Marketing Faculty of the Kellogg School of Management
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1. September 2005
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Make It More Desirable - And Profitable
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22. November 2002
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Managing a Living Demand System
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8. August 2003
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How to Create the Self-Confident Organisation to Live the Brand
1. Auflage
24. August 2009
Wiley & Sons
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The New Way to Get Known (and Drive Your Competitors Crazy)
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16. März 2009
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A Practical Guide to Getting the Information You Need
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A Practical Guide for Industrial Marketers
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