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Gambling industry is a very specific and thereforeinteresting part of the overall market. From thebusiness and especially marketing point of view wecan study various topics starting with the history ofthe industry. From the consumer s view we can look atbehavior of the players, motivation to play,personalities of the players or the problem ofpathological gambling. From the business point ofview we can study market situation on differentmarkets with different legislation frame or marketingstrategies and tactics of the companies that areactive in the this industry in different states.Thenew technological trends and forecasts are included.…mehr

Produktbeschreibung
Gambling industry is a very specific and thereforeinteresting part of the overall market. From thebusiness and especially marketing point of view wecan study various topics starting with the history ofthe industry. From the consumer s view we can look atbehavior of the players, motivation to play,personalities of the players or the problem ofpathological gambling. From the business point ofview we can study market situation on differentmarkets with different legislation frame or marketingstrategies and tactics of the companies that areactive in the this industry in different states.Thenew technological trends and forecasts are included.
Autorenporträt
Bc.Jan Rozek studied at University of Economics in Prague masterprogram CEMS Master in International Management and at FGV EAESPin Sao Paulo Brazil.RNDr.Bohumir Stedron,Ph.D. studied ComputerScience and Mathematical Economy at Charles University Prague,andTechnical University in Hannover. He lectured at differentuniversities.