Jason Turcotte

Comedy, Cameos, and Campaign Communication (eBook, ePUB)

Leveraging Entertainment Media to Win Elections and Advance Policy

• Format: ePub

Produktbeschreibung

This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 122
• Erscheinungstermin: 25. Oktober 2023
• Englisch
• ISBN-13: 9781003827818
• Artikelnr.: 69167808

Autorenporträt

Jason Turcotte is Associate Professor of Communication at California State Polytechnic University, Pomona, USA.

Inhaltsangabe

1. The Long Tail: The Effects of Media Choice and Audience Fragmentation on the Campaign Process 2. Merch, Fandom, and Sports Metaphors: The Commodification of the Modern Campaign 3. From Daytime Talk to Late Night Punchlines: Campaign Strategy and Soft News 4. Sitcoms and Satire: The Art of the Political Cameo 5. Partnerships in Pop Culture: Courting the Celebrity Endorsement 6. The Instaworthy Campaign: Gaming, Streaming, and Social Media 7. Trivialization or Accessibility? The Democratic Implications of Entertaining the Electorate