Chris Galloway, Ibtisam Abu-Duhou, Jeannie Fletcher

Communicating Statehood

Public Relations Strategies in Promoting Palestine

• Gebundenes Buch

Produktbeschreibung

The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 208
• Erscheinungstermin: 5. Januar 2026
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781138859074
• ISBN-10: 1138859079
• Artikelnr.: 43676755

Inhaltsangabe

1. Strategic Action Through Discourse 1.1 Public diplomacy and the Middle
Eastern perspective 1.2 Current practice in Middle East public relations
1.3 The challenge of multiple publics 2. International Stances in the
Literature of Public Diplomacy and Public Relations 2.1 Getting to the 21st
Century: Brief chronology of the current situation (19th -21st Centuries)
2.2 Representation: The eastern voice in public relations 2.3 Official
channels 2.4 Enter the digital age 2.5 Implications of multiple audiences
3. The Media War 3.1 The politics of representation 3.2 The power of voice
3.3 Strategies and impacts 4. The Voices 4.1 The faces of Palestine 4.2
Articulating different positions 4.3 Political shifts in the landscape of
discourse 5. The Imperative of Advocacy 5.1 An eastern approach to public
diplomacy 5.2 Palestinian public relations and capacity building 5.3
Leveraging technology for reach and authenticity 6. Ethical Issues and the
Public Voice 6.1 Handling hate 6.2 Confronting hasbara 6.3 Media bias 6.4
Demonisation and the issue of incitement 7. The Future in a Marketplace of
Ideas 7.1 The value of the Palestinian experience 7.2 Eastern expertise and
its contribution to the academy 7.3 Challenges emerging from the
mediatisation of politics Appendix: Framework for a model of public
diplomacy for aspiring nations