A practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism.
A practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism.
Scott Davis is the Chief Growth Officer of Prophet, a leading strategic growth firm. In over 25 years of brand and marketing strategy consulting, he has worked with an array of clients, including, GE, Johnson & Johnson, Allstate, Hershey¿s, Microsoft, Boeing, Sara Lee, NBC Universal, the NBA, Target, Gulfstream, United Airlines, and the City of Chicago. His work in healthcare includes Johnson & Johnson, the Blue Cross Blue Shield Association, Mayo Clinic, Encompass Health and an array of provider systems in the US and across the globe. Scott is a frequent guest lecturer at MBA programs across the country and served as an adjunct professor at the Kellogg School of Management at Northwestern University. Scott began his career at Procter & Gamble and is now a contributing columnist at forbes.com and the author of 3 previous books, including The Shift: The Transformation of Today¿s Marketers into Tomorrow¿s Growth Leaders. He resides in Glencoe, IL.
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