37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group.
Inhaltsangabe
***All chapters contain a synopsis of chapter cases and integrative questions. 1: OVERVIEW OF e-COMMERCE FRAMEWORK:Amazon.com A B C D Barnesandnoble.com A B C 2: FRAMING THE MARKET OPPORTUNITY:PlanetAll Microsoft Carpoint 3: BUSINESS MODELS: Egghead.com Virtual Vineyards Weather Services Corporation Streamline A B; ChemUnity.com Independer.com (INSEAD) 4: CUSTOMER INTERFACE: iVillage(2000) First Direct A B QVC Inc. Frontgate Catalog 5: MARKETING COMMUNICATIONS AND BRANDING: Monster.com eloan.com 6: IMPLEMENTATION: IQVC A B Marshall Industries 7: VALUATION: Tom.com 8: NETWORK INFRASTRUCTURE: Nortel Networks:Internet Point of Presence MindSpring 9: MEDIA CONVERGENCE: New York Times A B; CBS Evening News CBS Marketwatch RCA Records: The Digital Revolution
***All chapters contain a synopsis of chapter cases and integrative questions. 1: OVERVIEW OF e-COMMERCE FRAMEWORK:Amazon.com A B C D Barnesandnoble.com A B C 2: FRAMING THE MARKET OPPORTUNITY:PlanetAll Microsoft Carpoint 3: BUSINESS MODELS: Egghead.com Virtual Vineyards Weather Services Corporation Streamline A B; ChemUnity.com Independer.com (INSEAD) 4: CUSTOMER INTERFACE: iVillage(2000) First Direct A B QVC Inc. Frontgate Catalog 5: MARKETING COMMUNICATIONS AND BRANDING: Monster.com eloan.com 6: IMPLEMENTATION: IQVC A B Marshall Industries 7: VALUATION: Tom.com 8: NETWORK INFRASTRUCTURE: Nortel Networks:Internet Point of Presence MindSpring 9: MEDIA CONVERGENCE: New York Times A B; CBS Evening News CBS Marketwatch RCA Records: The Digital Revolution
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