Jenna Tiffany

Marketing Strategy

Overcome Common Pitfalls and Create Effective Marketing

• Gebundenes Buch

Produktbeschreibung

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 320
• Erscheinungstermin: 25. Mai 2021
• Englisch
• Abmessung: 163mm x 237mm x 30mm
• Gewicht: 778g
• ISBN-13: 9781789667431
• ISBN-10: 1789667437
• Artikelnr.: 60069590

Autorenporträt

Jenna Tiffany

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: What is strategy?; Chapter
02: Scenario
Establishing the current situation; Chapter
03: Targets
Setting objectives; Chapter
04: Reach
Researching your customers; Chapter
05: Awareness
Planning your marketing campaign; Chapter
06: Tactics
Selecting the right channels; Chapter
07: Execution
Implementing your marketing strategy; Chapter
08: Generate
Tracking the results; Chapter
09: Yield
Analysing your strategy's success; Chapter
10: Common pitfalls in marketing strategy; Chapter
11: Glossary; Chapter
12: Further resources;