W. Timothy Coombs, Jennifer L. Harker

Strategic Sport Communication (eBook, PDF)

Traditional and Transmedia Strategies for a Global Sports Market

• Format: PDF

Produktbeschreibung

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 186
• Erscheinungstermin: 15. September 2021
• Englisch
• ISBN-13: 9781000437355
• Artikelnr.: 62246733

Autorenporträt

W. Timothy Coombs (Ph.D., Purdue University) is a full professor in the Department of Communication at Texas A&M University and holds the Abell Endowed Professorship in Liberal Arts. He was the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America and the 2013 Pathfinder Award from the Institute of Public Relations in recognition of his research contributions to the field and to the practice.

Jennifer L. Harker (Ph.D., The University of North Carolina at Chapel Hill) is an assistant professor of strategic communication in the Reed College of Media at West Virginia University. She researches sport communication, stakeholder perceptions, and media business models/product marketing.

Inhaltsangabe

1. Sport Communication, Strategic Communication, and Strategic Sport
Communication: Defining Our Terms 2. Sport as an Industry 3. Sports Fans 4.
Scanning and Monitoring 5. Researching and Refining Opportunities and
Threats 6. Planning: Creating Guidance for Action 7. Communicating:
Creating the Final Messages 8. Evaluating: Assessing Success or Failure and
Learning 9. A Transmedia Narrative Transportation (TNT) Approach to
Strategic Communication: An Alternative Perspective 10. Culture and Sport
11. Athlete Health and Safety 12. Crisis Communication and Reputation
Management in Sports