Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard,explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this bookarticulates how dangerous the…mehr
Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard,explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this bookarticulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding.
Jennifer Wingard is an Assistant Professor of Rhetoric, Composition, and Pedagogy and a faculty affiliate to the Women's Studies Program at the University of Houston. Over the past five years, she helped design and implement the new Ph.D. concentration in Rhetoric, Composition, and Pedagogy. She specializes in 20th Century Rhetorical Theory, Transnational Feminist Theory, and Materialist Theories of Teaching English in the Corporate University. Her scholarship focuses on the impact of global neobliberal economics on local civic discourses, and she has been published in Reflections, Journal of Advanced Composition (JAC), and other interdisciplinary edited collections. She is currently working on her second book tentatively titled: No Zoning! Houston, TX the Neoliberal City.
Inhaltsangabe
Acknowledgments Preface: Branding Bodies: Assembling Affective Responses The Work of Branding Bodies Chapter One: Othering and Branding: Assembling Neoliberal Identities Why Branding? Neoliberalism as Exception: The Private Made Public From Other-others to Brands: Commodifying Bodies Affective Branding: Bodies Dissolve into the Nation-State Rhetorical Assemblage The work of Branding Bodies Chapter Two: Branding the Family: U.S. Protectionsism as the Tie that Binds Branding the Nation: It's All in the Family The Good Citizen/The Good Family Branding of Protection: The Law of the Family Mediating the Family: An Equal Opportunity Brand Families, Communities, and Nations: The Intensity of Post-9/11 Discourse Chapter Three: (Dis)Embodying Protection: Branding in the ICE Age The Right to Assemblage: Laura's Phone Call Assembling the "War on Terror": Post-9/11's Branding of Terror Assembling Protection: The Development of ICE Assembling the Nation: Complicating the Citizen/Non-citizen Divide Assembling Consumers: Selling ICE as the Brand of Protection Chapter Four: "José Padilla" and "Osama Bin Laden": Material Consequences of Branding Bodies Terrorism, José Padilla, and Osama bin Laden: Or How We Lost Our Humanity Padilla: (Dis)Assembling the Threat Racial Profiling: Defining Enemy Combatants Osama bin Laden: The Face of a Movement The Assassination of Osama bin Laden by the Coward U.S. Protectionism Bare Life: The Neoliberal Nation-State is Neither Gone nor Forgotten Chapter Five: From Branding to Bodies: (Re)Assembling the Worker Branding the Worker: Labor in Neoliberal Times Why the Worker Works: The Privatization of Public Service Worker as Mobilized Body: How GLBT Bodies Became Workers in a Post-DOMA World Worker as "Good" Family: Defining Citizenship and Humanity through Work Working an Issue: The Worker as Transnational Actor Assembling Bodies: A Call for Rhetorical Action Bibliography/References Index
Acknowledgments Preface: Branding Bodies: Assembling Affective Responses The Work of Branding Bodies Chapter One: Othering and Branding: Assembling Neoliberal Identities Why Branding? Neoliberalism as Exception: The Private Made Public From Other-others to Brands: Commodifying Bodies Affective Branding: Bodies Dissolve into the Nation-State Rhetorical Assemblage The work of Branding Bodies Chapter Two: Branding the Family: U.S. Protectionsism as the Tie that Binds Branding the Nation: It's All in the Family The Good Citizen/The Good Family Branding of Protection: The Law of the Family Mediating the Family: An Equal Opportunity Brand Families, Communities, and Nations: The Intensity of Post-9/11 Discourse Chapter Three: (Dis)Embodying Protection: Branding in the ICE Age The Right to Assemblage: Laura's Phone Call Assembling the "War on Terror": Post-9/11's Branding of Terror Assembling Protection: The Development of ICE Assembling the Nation: Complicating the Citizen/Non-citizen Divide Assembling Consumers: Selling ICE as the Brand of Protection Chapter Four: "José Padilla" and "Osama Bin Laden": Material Consequences of Branding Bodies Terrorism, José Padilla, and Osama bin Laden: Or How We Lost Our Humanity Padilla: (Dis)Assembling the Threat Racial Profiling: Defining Enemy Combatants Osama bin Laden: The Face of a Movement The Assassination of Osama bin Laden by the Coward U.S. Protectionism Bare Life: The Neoliberal Nation-State is Neither Gone nor Forgotten Chapter Five: From Branding to Bodies: (Re)Assembling the Worker Branding the Worker: Labor in Neoliberal Times Why the Worker Works: The Privatization of Public Service Worker as Mobilized Body: How GLBT Bodies Became Workers in a Post-DOMA World Worker as "Good" Family: Defining Citizenship and Humanity through Work Working an Issue: The Worker as Transnational Actor Assembling Bodies: A Call for Rhetorical Action Bibliography/References Index
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