Jenny B. Davis, Judith C. Everett, Kristen K. Swanson

Writing for the Fashion Business

Bundle Book + Studio Access Card

• Broschiertes Buch

Produktbeschreibung

Writing for the Fashion Business teaches students to write effectively about fashion and to successfully communicate across genres, platforms, purposes and devices.

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Produktdetails

• Verlag: Bloomsbury Publishing PLC
• Erscheinungstermin: 2. Juni 2022
• Englisch
• Abmessung: 216mm x 282mm x 21mm
• Gewicht: 878g
• ISBN-13: 9781501335815
• ISBN-10: 1501335812
• Artikelnr.: 70102360

Inhaltsangabe

Part One: Writing In The Fashion Environment Chapter 1: Effective Fashion
Communications Chapter 2: The Writing Process Part Two: Fashion Journalism
Chapter 3: Writing for Newspapers Chapter 4: Writing for Print Magazines
Part Three: Fashion Content For The Web And Social Media Chapter 5: Writing
for Online Media Platforms Chapter 6: Writing for Social Media Chapter 7:
Writing for Streaming Video and Audio Part Four: Fashion Promotion
Communication Chapter 8: Writing for Marketing and Advertising Chapter 9:
Writing for Public Relations Part Five: Other Forms of Fashion Writing
Chapter 10: Scholarly Writing Chapter 11: Writing Books Chapter 12: Writing
Business Communications Appendices A. Grammar and Mechanics B.
Documentation Format C. Effective Document Design D. Web Source Evaluation
Glossary Credits Index