Jesko-Philipp Neuenburg

Market-Driving Behavior in Emerging Firms (eBook, PDF)

A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures

• Format: PDF

Produktbeschreibung

Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior - i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders - in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.

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Produktdetails

• Verlag: Gabler Verlag
• Seitenzahl: 249
• Erscheinungstermin: 17. März 2010
• Englisch
• ISBN-13: 9783834984920
• Artikelnr.: 37400292

Autorenporträt

Dr. Jesko-Philipp Neuenburg wrote this dissertation under Prof. Malte Brettel's supervision at the WIN chair of the RWTH Aachen.

Inhaltsangabe

Basics of investigation.- Conceptualization of market-driving behavior in emerging firms.- Measurement of market-driving behavior in emerging firms.- Empirical study of market-driving behavior in emerging technology firms.- Discussion.- Summary.