Jessalynn R Strauss

Challenging Corporate Social Responsibility

Lessons for Public Relations from the Casino Industry

• Broschiertes Buch

Produktbeschreibung

This book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the province of seedy, backdoor establishments in isolated cities, has seen a tremendous global expansion in the past two decades. Given the complex and burgeoning relationship between CSR and corporate PR, this book seeks

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 172
• Erscheinungstermin: 12. Dezember 2019
• Englisch
• Abmessung: 231mm x 155mm x 15mm
• Gewicht: 249g
• ISBN-13: 9780367868543
• ISBN-10: 0367868547
• Artikelnr.: 58439627

Autorenporträt

Dr. Jessalynn R. Strauss is Assistant Professor of Strategic Communication at Elon University, USA. She has several years of experience in public relations and marketing communication and her research interests include public relations, corporate social responsibility, nonprofit organizations, and the history and culture of Las Vegas.

Inhaltsangabe

1. Introduction 2. CSR: Walking the walk, talking the talk 3. The Casino
Industry Grows Up 4. Understanding the Global Casino Industry 5. Casino
City in the Desert: History and context of Las Vegas, Nev. 6. CSR in Las
Vegas 7. Trouble Points: Implications of strategic CSR 8. Conclusions and
Future Directions