Marketing For SuperVillains - Wroblewski, Jesse James
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For far too long marketing professionals have been getting the shaft. This marketing manifesto is intended to spark a revolution amongst advertising & branding professionals who deserve more as well as a tome to help recruit new revolutionaries currently in the form of business owners who never want their business product or service to be looked at as a commodity. Marketing For Supervillains is a serious book on how to approach brand differentiation, Decommoditization¿ and if one's aspirations are high enough for world domination. Chock full of relevant pop culture references Marketing For…mehr

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Produktbeschreibung
For far too long marketing professionals have been getting the shaft. This marketing manifesto is intended to spark a revolution amongst advertising & branding professionals who deserve more as well as a tome to help recruit new revolutionaries currently in the form of business owners who never want their business product or service to be looked at as a commodity. Marketing For Supervillains is a serious book on how to approach brand differentiation, Decommoditization¿ and if one's aspirations are high enough for world domination. Chock full of relevant pop culture references Marketing For Supervillains will show aspiring differentiators how to approach the subject of becoming decommoditized. Follow this detailed differentiation process and learn how to achieve the high ground when presenting and winning new work.
Autorenporträt
Jesse James Wroblewski has been at the helm of a NY marketing agency for close to 3 decades. His often offbeat work has been featured in Rolling Stone, The Book "505 Weirdest Websites Ever" and Fangoria as well as a plethora of other media outlets. After the realization that the entire marketing industry had gone insane he retooled, reimagined and reemerged as something different, something more powerful than the marketing world has ever seen. Eager to share his new vision for the world and to spark a marketing revolution he created the call to arms you are holding in your hands now called Marketing For Supervillains.Jesse lives in a supervillain lair on Long Island which he has dubbed Chainsaw Esates with his trophy wife Florence. (the opposite of sex is always attracted to danger!) For more information visit: www.decomoditized.com