Starategic Approaches to the Market by Analyzing Consumption Pattern - Jang, Jinhyuk;Shin, Hongbum
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As the sport products are getting pervasive in daily life, we shouldn't overlook the power of 'Sportsumers' meaning consumers who purchase sport products. This book gives us managerial guidelines how to approach the sport market by analyzing consumption pattern toward sport products, consumers' motives participating in sport activities by their personalities, interrelation between motives & personalities, and decision factors when purchasing sport products. In this book, it is possible to see the potential value of sport industry through understanding how personalities and motives of consumers…mehr

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Produktbeschreibung
As the sport products are getting pervasive in daily life, we shouldn't overlook the power of 'Sportsumers' meaning consumers who purchase sport products. This book gives us managerial guidelines how to approach the sport market by analyzing consumption pattern toward sport products, consumers' motives participating in sport activities by their personalities, interrelation between motives & personalities, and decision factors when purchasing sport products. In this book, it is possible to see the potential value of sport industry through understanding how personalities and motives of consumers affect their decision factors when they purchase sport products.
Autorenporträt
Dr. Jang teaches sport related classes at Keimyung University, Korea. He was a professional wrestler. His research area is focusing on the field of Sport Industry, especially sport consumer behavior. Dr. Shin, Co-author is an assistant professor in the Department of Sport & Leisure Studies at Keimyung University, Korea.