What's in it for me? - Verhoeven-Zengers, Judith
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This research shows the motivation for companies in the palm-oil industry to implement environmental responsible activities and to cooperate with their competitors. In most markets companies pursue those activities in order to reduce cost, differentiate, promote new regulation, prevent new regulation, manage the risk of reputation loss or to improve one's reputation. But what's really in it for them? Can they remain or improve their competitive advantage while implementing those environmental responsible activities?

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Produktbeschreibung
This research shows the motivation for companies in the palm-oil industry to implement environmental responsible activities and to cooperate with their competitors. In most markets companies pursue those activities in order to reduce cost, differentiate, promote new regulation, prevent new regulation, manage the risk of reputation loss or to improve one's reputation. But what's really in it for them? Can they remain or improve their competitive advantage while implementing those environmental responsible activities?
Autorenporträt
This book is a result of the study Master of Science in Management at Nyenrode Business University in the Netherlands. The interest for Corporate Environmental Responsobility in relation to one's competitive advantage is due to my work as a lobbyist for the Southern-Dutch Organisation for agriculture and horticulture.