Julia Djarova

Cross-Border Investing

The Case of Central and Eastern Europe

• Broschiertes Buch

Produktbeschreibung

Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, -You cannot understand a company's cross-border investment decision-making unless you understand what the investment area offers.
This is the reason why this text builds up a relationship between the world of companies' decision-makers and that of the policy makers in the public sector. It does so by linking the business processes to the factors that together constitute the location profile of a country or a region.
Based on more than 15 years of practical experience as well as research in the field of FDI, Dr Julia Djarova offers a Cross-Border Investment Model to describe the logic behind the decision-making process concerning foreign investments made by companies. The model is illustrated by a number of case studies of multinationals.

Produktdetails

• Verlag: Springer / Springer US / Springer, Berlin
• Artikelnr. des Verlages: 978-1-4757-8352-0
• Softcover reprint of the original 1st ed. 2004
• Seitenzahl: 312
• Erscheinungstermin: 21. März 2013
• Englisch
• Abmessung: 235mm x 155mm x 17mm
• Gewicht: 476g
• ISBN-13: 9781475783520
• ISBN-10: 1475783523
• Artikelnr.: 39562023

Inhaltsangabe

and Summary.- and Summary.- Foreign Direct Investment and Emerging Markets.- The world map of investments.- Dynamics of FDI in Central and Eastern Europe.- Cross-Border Decision-Making.- Analytical approaches towards FDI.- Central and Eastern Europe as an investment area.- Cross-Border Investment Model.- Strategies of Multinationals Towards Central and Eastern Europe: Case Studies.- Automobile industry.- International banking: ING Bank.- Unilever Group.- Numico.- Sara Lee / Douwe Egberts.