Julia R. Dobrow College of Communication, Boston University.
Inhaltsangabe
Contents: J.R. Dobrow Introduction. Part I:The Relationship of VCRs to Other Media Industries: Competition Cooperation and Confusion.E. Secunda VCRs and Viewer Control Over Programming: An Historical Perspective. M. Komiya B. Litman The Economics of the Prerecorded Videocassette Industry. B.C. Klopfenstein Audience Measurement in the VCR Environment: An Examination of Ratings Methodologies. Part II:The Relationship of VCRs to Theoretical Frameworks: Testing Extending or Maintaining Existing Media Theories.C.A. Lin Audience Activity and VCR Use. K.K. Massey S.J. Baran VCRs and People's Control of Their Leisure Time. M. Morgan J. Shanahan C. Harris VCRs and the Effects of Television: New Diversity or More of the Same? J.D. Straubhaar Context Social Class and VCRs: A World Comparison. Part III:The Relationship of VCRs to Individual Expression Collective Identity and Social Patterns.K.E. Heintz VCR Libraries: Opportunities for Parental Control. A.B. Jordan A Family Systems Approach to the Use of the VCR in the Home. J.R. Dobrow The Rerun Ritual: Using VCRs to Re-View. L.J. Vale Captured on Videotape: Camcorders and the Personalization of Television.
Contents: J.R. Dobrow Introduction. Part I:The Relationship of VCRs to Other Media Industries: Competition Cooperation and Confusion.E. Secunda VCRs and Viewer Control Over Programming: An Historical Perspective. M. Komiya B. Litman The Economics of the Prerecorded Videocassette Industry. B.C. Klopfenstein Audience Measurement in the VCR Environment: An Examination of Ratings Methodologies. Part II:The Relationship of VCRs to Theoretical Frameworks: Testing Extending or Maintaining Existing Media Theories.C.A. Lin Audience Activity and VCR Use. K.K. Massey S.J. Baran VCRs and People's Control of Their Leisure Time. M. Morgan J. Shanahan C. Harris VCRs and the Effects of Television: New Diversity or More of the Same? J.D. Straubhaar Context Social Class and VCRs: A World Comparison. Part III:The Relationship of VCRs to Individual Expression Collective Identity and Social Patterns.K.E. Heintz VCR Libraries: Opportunities for Parental Control. A.B. Jordan A Family Systems Approach to the Use of the VCR in the Home. J.R. Dobrow The Rerun Ritual: Using VCRs to Re-View. L.J. Vale Captured on Videotape: Camcorders and the Personalization of Television.
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