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Stories travel beyond borders via Television. The book captures the journey of Pakistani TV Dramas into the hearts of Television audiences in India. ZEE Network India's Zindagi Channel offers a new window to look into the common Pakistani households that are similar yet different for Indian Television audiences; bringing us closer to life in Pakistan. The present exploratory study helps in understanding the reasons for fast growing viewership of Pakistani TV Dramas on Indian Television. The book presents a garland of TV Dramas from Pakistan that demystify certain myths about women, family and…mehr

Produktbeschreibung
Stories travel beyond borders via Television. The book captures the journey of Pakistani TV Dramas into the hearts of Television audiences in India. ZEE Network India's Zindagi Channel offers a new window to look into the common Pakistani households that are similar yet different for Indian Television audiences; bringing us closer to life in Pakistan. The present exploratory study helps in understanding the reasons for fast growing viewership of Pakistani TV Dramas on Indian Television. The book presents a garland of TV Dramas from Pakistan that demystify certain myths about women, family and relationships; redefining modernity for the easternized societies. This book is useful for the students of Journalism and Mass Communication, Television & Culture Studies, Visual Arts, Indo-Pak Entertainment Studies and for the students of Political Science, History and Sociology.
Autorenporträt
Jyoti Mehra is a Communication Specialist, post graduated in Development Communication from AJK MCRC, Jamia Millia Islamia, 2015. Dr. K.S. Kusuma teaches Communication Research, Critical Media Theory, South Indian Cinema & Video Production at AJK MCRC, Jamia Millia Islamia. He has presented research papers in national & international conferences.