The lively story of an iconic beer brand, whose tumultuous business history illuminates the cultural transformations of Egypt over the last century.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Omar D. Fodais a visiting assistant professor of history at Towson University. He holds a PhD in Near Eastern Languages and Civilizations from the University of Pennsylvania, and his work has appeared in several journals and volumes, including The Birth of the Arab Citizen and the Changing of the Middle East.
Inhaltsangabe
* Notes on Translation and Transliteration * Abbreviations * The Egyptian Beer Industry * Introduction * 1. Grand Plans in Glass Bottles: Importing the Modern Beer Industry into Egypt * 2. A Star Rises: Stella and the Egyptian Beer Industry, 1920–1940 * 3. Crowning the Pyramid: The Egyptian Beer Industry’s “Mature” Period, 1940–1952 * 4. Stella Is Always Delicious: Selling Beer in the Time of Nasser, 1952–1958 * 5. A Pan-Arab Brew: Stella and the United Arab Republic, 1958–1961 * 6. Getting the Dutch Out: How Stella Became the Beer of the Egyptian Regime, 1961–1972 * 7. Opening Up Stella: The Infitah and the Beer Business in Egypt, 1973–1985 * 8. An American Pharaoh and the Egyptian Star: Stella, 1985–2003 * Conclusion * Notes * Bibliography * Index
* Notes on Translation and Transliteration * Abbreviations * The Egyptian Beer Industry * Introduction * 1. Grand Plans in Glass Bottles: Importing the Modern Beer Industry into Egypt * 2. A Star Rises: Stella and the Egyptian Beer Industry, 1920–1940 * 3. Crowning the Pyramid: The Egyptian Beer Industry’s “Mature” Period, 1940–1952 * 4. Stella Is Always Delicious: Selling Beer in the Time of Nasser, 1952–1958 * 5. A Pan-Arab Brew: Stella and the United Arab Republic, 1958–1961 * 6. Getting the Dutch Out: How Stella Became the Beer of the Egyptian Regime, 1961–1972 * 7. Opening Up Stella: The Infitah and the Beer Business in Egypt, 1973–1985 * 8. An American Pharaoh and the Egyptian Star: Stella, 1985–2003 * Conclusion * Notes * Bibliography * Index
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