The Impact of Mass media on adoption of Agricultural innovations - Adeniji, Oladimeji Bolaji
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Improved farm practices have been recommended to farmers in Kaduna State Nigeria as measures that would ensure sustainable production systems. Little is known about the impact of one of the channels-mass media being used to communicate these innovations to the farmers. The study assessed the impact of mass media extension activities on awareness, adoption and gross farm income of the farmers in Kaduna State, Nigeria. It is also examined how farmers characteristics interact with the intervention of the extension communication to determine small scale farmers adoption behavior

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Produktbeschreibung
Improved farm practices have been recommended to farmers in Kaduna State Nigeria as measures that would ensure sustainable production systems. Little is known about the impact of one of the channels-mass media being used to communicate these innovations to the farmers. The study assessed the impact of mass media extension activities on awareness, adoption and gross farm income of the farmers in Kaduna State, Nigeria. It is also examined how farmers characteristics interact with the intervention of the extension communication to determine small scale farmers adoption behavior
Autorenporträt
Dr. Oladimeji Bolaji Adeniji is an Associate Professor in the Department of Agricultural Economics and Extension, Federal University of Technology, Minna Nigeria.Dr Adeniji holds PhD in Agricultural Extension and Rural Sociology,from Ahmadu Bello University,Zaria Nigeria.Dr Adeniji has been extensively involved in research in agriculture.