This book explores television's efforts to remain culturally relevant, socially significant, and commercially viable in a changing media environment. It traces its adaptation to the digital era and television's attempts to appeal to its audience by using televisual strategies to simulate interactivity and viewer participation.
This book explores television's efforts to remain culturally relevant, socially significant, and commercially viable in a changing media environment. It traces its adaptation to the digital era and television's attempts to appeal to its audience by using televisual strategies to simulate interactivity and viewer participation.
Contents Acknowledgments Preface Chapter 1: Conceptual Framework: TV, Interactivity and Para-interactivity Chapter 2: "1.0 Producers in a 2.0 World": The Dual Discourse of TV Makers Chapter 3: Para-Interactive Paths: Inviting the Viewers to Interact Chapter 4: Live TV as a Para-Interactive Temporal Strategy Chapter 5: Unveiling TV's Apparatus as Para-interactive Spatial Strategy Conclusion References About the Author
Contents Acknowledgments Preface Chapter 1: Conceptual Framework: TV, Interactivity and Para-interactivity Chapter 2: "1.0 Producers in a 2.0 World": The Dual Discourse of TV Makers Chapter 3: Para-Interactive Paths: Inviting the Viewers to Interact Chapter 4: Live TV as a Para-Interactive Temporal Strategy Chapter 5: Unveiling TV's Apparatus as Para-interactive Spatial Strategy Conclusion References About the Author
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