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Leading Innovation and Change Management-Characteristics of Innovative Companies - Gunu, Osman M.
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Gunu examines the characteristics of the top five global innovative companies (Apple, Google, Toyota, Microsoft, and Nintendo). His interviews with some of the CEOs demonstrate that they believe innovation has no handbook or manual and that developing a breakthrough product is a matter of chance.

Produktbeschreibung
Gunu examines the characteristics of the top five global innovative companies (Apple, Google, Toyota, Microsoft, and Nintendo). His interviews with some of the CEOs demonstrate that they believe innovation has no handbook or manual and that developing a breakthrough product is a matter of chance.