Lola Bakare

Responsible Marketing

How to Create an Authentic and Inclusive Marketing Strategy

• Broschiertes Buch

Produktbeschreibung

Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond performative action.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 264
• Erscheinungstermin: 3. Dezember 2024
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781398611627
• ISBN-10: 139861162X
• Artikelnr.: 65828626

Autorenporträt

Lola Bakare is an Anthem award-winning inclusive marketing strategist, creator of Maximize The MovementT, and founder of be/co, a boutique marketing consultancy. She is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. A Techstars Marketing Mentor and "Voices" columnist for Adweek, Bakare is regularly featured in LinkedIn News, Campaign, Marketing Brew, Digiday, Harvard Business Review and Business Insider. Her previous employers include PepsiCo, Diageo, Dell and The Daily Dot. She is based in Philadelphia, Pennsylvania.

Inhaltsangabe

Chapter
00: Foreword; Chapter
01: Make it inclusive: how responsible marketing works; Chapter
02: Make it authentic: brand
relevant social impact; Chapter
03: Make it known: reputation impact; Chapter
04: Make it count: commercial impact; Chapter
05: Solving real problems; Chapter
06: Telling real stories; Chapter
07: Creating real opportunities; Chapter
08: Influencing real policies; Chapter
09: Cultivating cultural literacy; Chapter
10: Choosing cheerleader, champion, or catalyst; Chapter
11: Earning stakeholder buy
in; Chapter
12: Getting it wrong the right way; Chapter
13: Marketing Index;