Loreen Phillips

Cruise to Success (eBook, PDF)

How to Steer Your Way through the Murky Waters of Marketing Your Library

• Format: PDF

Produktbeschreibung

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.

• Step-by-step guidelines
• How to instructions
• Clear, concise information

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Produktdetails

• Verlag: Elsevier Science & Techn.
• Seitenzahl: 134
• Erscheinungstermin: 30. Januar 2009
• Englisch
• ISBN-13: 9781780630021
• Artikelnr.: 40693472

Autorenporträt

Loreen Phillips, Head of Information Literacy Services at McDermott Library, coordinates the library instruction program. Her responsibilities include instruction and outreach, reference. She has been a librarian for over 20 years and has been marketing her library for over five years.