Matthew W Kreuter, David W Farrell, Laura R Olevitch, Laura K Brennan

Tailoring Health Messages

Customizing Communication with Computer Technology

• Gebundenes Buch

Produktbeschreibung

Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practitioners & students of health comm, health psych, behavioral medicine, public health & related areas.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 284
• Erscheinungstermin: 29. November 2016
• Englisch
• Gewicht: 453g
• ISBN-13: 9781138156739
• ISBN-10: 1138156736
• Artikelnr.: 71641741

Autorenporträt

Laura R. Olevitch, Matthew W. Kreuter, David W. Farrell, Laura K. Brennan

Inhaltsangabe

Contents: Foreword. What Is Tailored Health Communication? Why Tailor
Health Information? An Overview of the Tailoring Process. Background
Research: Understanding the Health Problem and Target Population.
Developing a Program Framework. Developing a Tailoring Assessment
Questionnaire: How to Measure Key Determinants. Developing Design
Templates. Message Concepts. Writing Tailored Messages: Creating the
Feedback. Creating Tailored Communication Programs: Linking Messages and
Algorithms. Creating the Tailoring Program. Implementing a Tailored Health
Communication Program. Evaluating Tailored Health Communication Programs.
Epilogue: The Future of Tailored Health Communication.