The Vetrosexual - Fashion's Most Important New Shopper - Ajimal, Laurence;Easters, Daniel J.
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This book is an investigation into the changing social, cultural and economic factors that have caused 25-34 year old men to have an increased interested in fashion and their appearance. Through a critical analysis of secondary sources, consumer questionnaires, focus group findings, and industry interviews, new consumer segments have been determined which no longer fit under the 'Retrosexual' and 'Metrosexual' profiles. It is established that this generation are instead part of a new profile - the 'Vetrosexual' - whose consumer behaviour has shifted from previous generations.

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Produktbeschreibung
This book is an investigation into the changing social, cultural and economic factors that have caused 25-34 year old men to have an increased interested in fashion and their appearance. Through a critical analysis of secondary sources, consumer questionnaires, focus group findings, and industry interviews, new consumer segments have been determined which no longer fit under the 'Retrosexual' and 'Metrosexual' profiles. It is established that this generation are instead part of a new profile - the 'Vetrosexual' - whose consumer behaviour has shifted from previous generations.
Autorenporträt
Laurence Ajimal completed her BA (Hons) degree in Fashion and Textile Management in 2014 from Nottingham Trent University. As part of this degree she also worked as a Menswear Trainee Assistant Buyer on a placement programme at Debenhams.