Lachrystal D. Ricke

The Impact of YouTube on U.S. Politics

• Broschiertes Buch

Produktbeschreibung

The Impact of YouTube on U.S. Politics analyzes the broad and evolving political impact of YouTube, specifically addressing political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite tool in U.S. politics.

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Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 218
• Erscheinungstermin: 26. Februar 2016
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 323g
• ISBN-13: 9781498500012
• ISBN-10: 1498500013
• Artikelnr.: 44568911

Autorenporträt

LaChrystal D. Ricke is assistant professor of mass communication at Sam Houston State University.

Inhaltsangabe

Chapter 1: The Participatory Web and YouTube Part I: YouTube and Political
Campaign Communication Chapter 2: Political Message Development and Image
Control Chapter 3: Political Advertising and Fundraising via YouTube
Chapter 4: YouTube and Political Debates Part II: YouTube and In-Office
Communication Chapter 5: Elected Officials and YouTube Chapter 6: The White
House Channel: A Case Study in YouTube Communication Part III: YouTube and
Democratic Engagement Chapter 7: YouTube and Deliberative Democracy Chapter
8: YouTube and Democratic Engagement Chapter 9: YouTube and Politics: The
Future