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The Dynamics of Water Innovation supports water researchers in understanding the timelines that can be expected when investing in, developing and introducing new water and wastewater treatment technologies and processes. The book provides a basis for planning and decision-making through a new model for water innovation adoption, along with historical evidence and examples. Case studies provide background on how each was commercialized and to show what innovation looks like. Other sections focus on the development of criteria that can be used to study industry adoption and dissemination of…mehr

Produktbeschreibung
The Dynamics of Water Innovation supports water researchers in understanding the timelines that can be expected when investing in, developing and introducing new water and wastewater treatment technologies and processes. The book provides a basis for planning and decision-making through a new model for water innovation adoption, along with historical evidence and examples. Case studies provide background on how each was commercialized and to show what innovation looks like. Other sections focus on the development of criteria that can be used to study industry adoption and dissemination of water technologies through various stages. Final sections propose a novel framework to measure market impact and technology diffusion, a total of 11 technologies have been applied to this framework in this chapter to show its applicability and the value provided.
Autorenporträt
After being awarded a bio-chemistry degree, Paul¿s first role was for the Body Shop working alongside the pioneering environmentalist Anita Roddick. Paul then volunteered for the World Wildlife Fund in Malaysia, and after completing a Master¿s degree he later returned to research the effects that deforestation was having on water quality. Paul¿s next role was with Atkins, one of the globally leading engineering management consultancies who are pioneering in their approaches to projects. Whilst working as an engineering consultant, he observed the prolonged length of time it took to bring water technologies to the marketplace, so he founded BlueTech Research in 2011 to support innovation. Paul¿s latest project ¿Brave Blue World is designed to increase awareness of existing solutions to the water crisis, he co-produced the documentary that has attracted support from a host of A-list celebrities. Paul regularly lectures and has recently spoken at Davos 2020, Web Summit 2020 and at Harvard and Cambridge Universities. Paul now advises many global Fortune 500 corporates including L¿Oréal, Microsoft and PepsiCo on their water strategy policies.