CSR in Lebanese Commercial Banks - Macaron, Lara
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This study investigates the impact of CSR activities on the customer's and employee's identification and satisfaction in Lebanese commercial banks to understand whether banks which are conducting CSR in Lebanon are doing it in order to have a real positive impact on their customers and employees, or they are in it as a form of punishment in order to show only that they are following what is happening worldwide and without any real impact. To provide more insights to the study, the author investigates whether the customer¿s and employee¿s perception of CSR activities differ according to the…mehr

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Produktbeschreibung
This study investigates the impact of CSR activities on the customer's and employee's identification and satisfaction in Lebanese commercial banks to understand whether banks which are conducting CSR in Lebanon are doing it in order to have a real positive impact on their customers and employees, or they are in it as a form of punishment in order to show only that they are following what is happening worldwide and without any real impact. To provide more insights to the study, the author investigates whether the customer¿s and employee¿s perception of CSR activities differ according to the bank¿s branch location, taking into consideration Beirut as the largest city of Lebanon and Beqaa as the most remote area.
Autorenporträt
Dr. Lara Fayez Macaron is an instructor of banking and finance in several universities in Lebanon like USEK, UA, and UL. She holds a PhD in Corporate Social Responsibility (CSR) from the Lebanese University (UL). She previously worked in the Lebanese banking sector for almost 14 years at the branch level as an assistant branch manager.