John R. Bessant (UK University of Exeter, Lei HHL Business School, Joe Tidd (SPRU (Science and Technology Policy Research) UK, Univer

Innovation and Entrepreneurship

• Broschiertes Buch

Produktbeschreibung

Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses.

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Produktdetails

• Verlag: John Wiley & Sons Inc
• 3 ed
• Seitenzahl: 544
• Erscheinungstermin: 8. Mai 2015
• Englisch
• Abmessung: 234mm x 187mm x 22mm
• Gewicht: 1144g
• ISBN-13: 9781118993095
• ISBN-10: 1118993098
• Artikelnr.: 42091946

Autorenporträt

John Bessant holds the Chair in Innovation and Entrepreneurship at the University of Exeter and is Visiting Professor at HHL Business School, Leipzig.   Joe Tidd is Professor of Technology and Innovation Management at SPRU (Science and Technology Policy Research), University of Sussex and Visiting Professor at University College London.

Inhaltsangabe

Entrepreneurial Goals and Context
 
1. The innovation imperative
 
2. Social innovation & entrepreneurship.
 
3. Globalization, development and emerging markets
 
4. Sustainability.
 
Recognising the Opportunity
 
5. Entrepreneurial creativity
 
6. Sources of innovation
 
7. Searching for opportunities
 
Finding the Resources
 
8. Building the case
 
9. Developing the team
 
10. Exploiting networks
 
Developing the Venture
 
11. Developing new products & services
 
12. Creating new ventures
 
13. Growing the enterprise
 
Creating Value
 
14. Exploiting knowledge & intellectual property
 
15. Business Model Innovation
 
16. Learning to manage innovation and entrepreneurship